Meet Our Staff

A true champion of the ultimate driving machine, Tony has been working with the brand since 2001 and has been serving customers as our BMW manager for the past 13 years! A Grand Rapids native, Tony has made the 40 minute commute from Caledonia to Kalamazoo and back each day since joining our team, and, speaking to the quality of the BMW brand, has never missed a day of work, even with the famous Michigan weather!!

Zach joined our team in February 2025 as our new BMW Genius. With an extensive knowledge of BMW's innovative technology and features, Zach is here to guide you through every aspect of your vehicle, ensuring a seamless and personalized driving experience. When he's not working, he enjoys working out, playing the guitar, and spending time with friends and family.

A veteran of food sales for 25 years, Jeff joined the Zeigler team in 2014 and has proven himself to be a powerhouse of product knowledge. He was a finalist in the company wide walk-around competition! A father of three, Jeff enjoys spending time with his family, traveling with his wife, cheering on Ohio State football every Saturday (to the horror of the rest of us) and enjoying his backyard oasis in the summertime!

Alex graduated from Western Michigan University in the Fall of 2024. He has been a part of the Zeigler team for the past couple of years as our BMW Genius. Upon graduation, he transitioned into sales and has continued providing excellent care and assistance to his customers. He lives in Kalamazoo but grew up in the Dominican Republic, and he's fluent in English and Spanish.

Alex se graduó de la Universidad de Western Michigan en el otoño de 2024. Ha formado parte del equipo Zeigler durante los últimos dos años como nuestro BMW Genius. Después de graduarse, hizo la transición a ventas y ha continuado brindando una excelente atención y asistencia a sus clientes. Vive en Kalamazoo pero creció en la República Dominicana y habla inglés y español con fluidez.

I have been working with the Zeigler organization for over 4 years. My favorite part about being in sales is meeting new people and the lively environment. Outside of work, I spend my time snowboarding, riding dirt bikes, and enjoying live music with my friends.