Drive Like Your Lead

Grand Rapids, MI BMW Car Dealership

Welcome to Zeigler BMW, your premier BMW dealership near Grand Rapids, MI. For over 45 years, Zeigler Automotive Group has been proudly serving the Kalamazoo and West Michigan communities with exceptional BMW vehicles, outstanding service, and a customer-first approach. Our dealership offers an extensive selection of luxury BMW vehicles, comprehensive maintenance services, and financing solutions tailored to your needs. At Zeigler BMW, we're committed to providing an exceptional automotive experience that goes beyond just selling cars. We build lasting relationships with our customers based on trust, integrity, and our unwavering dedication to exceeding expectations.


May not represent actual vehicle. (Options, colors, trim and body style may vary)

New BMW Inventory

At Zeigler BMW, we're proud to offer an extensive selection of new BMW vehicles to our Grand Rapids customers. Our showroom features the latest models that combine BMW's legendary performance with cutting-edge technology and luxurious design. From the sporty and agile 3 Series to the versatile and sophisticated X5, we have something for every driver who demands excellence.

The BMW lineup continues to impress with models like the innovative i4 electric sedan, the powerful M5 performance vehicle, and the spacious X7 SUV. Each vehicle represents BMW's commitment to precision engineering, premium quality, and driving pleasure. The new BMW lineup offers impressive safety features through BMW's advanced driver assistance systems, which include collision warning, lane departure warning, active cruise control, and parking assistance.

We invite you to visit our showroom to experience these vehicles firsthand. Our no-pressure environment allows you to explore at your own pace, with our knowledgeable team ready to help you find the perfect match for your lifestyle and preferences.

Ready to Find Your Perfect BMW?

Browse our extensive selection of new BMW vehicles and find the one that's right for you.

Explore New Inventory

Used BMW Car Inventory Near Grand Rapids

Not everyone is in the market for a brand-new vehicle, which is why we're proud to offer an impressive selection of quality used BMW cars near Grand Rapids. Our pre-owned inventory includes certified pre-owned BMW vehicles that undergo rigorous inspections and come with extended warranties for added peace of mind. These certified vehicles offer like-new quality with significant savings.

Beyond certified options, we carry a diverse range of used BMW models, from recent-year vehicles with low mileage to more affordable options for budget-conscious shoppers. Each used vehicle in our lot has been carefully inspected to ensure it meets our high standards for quality and reliability, maintaining the BMW driving experience you expect.

We understand that buying a used car can sometimes feel risky, which is why we're committed to transparency. Each of our pre-owned vehicles comes with a detailed vehicle history report so you can see its maintenance history, any previous incidents, and ownership details. BMW vehicles are known for their enduring quality and ability to retain value, making them excellent used car choices.

Find Your Pre-Owned BMW

Discover our selection of quality used BMW vehicles at competitive prices.

BMW Car Service Center Near Grand Rapids, MI

BMW Service Technician

Maintaining your BMW in top condition is essential for long-term performance and driving pleasure, and our BMW car service center near Grand Rapids, MI is equipped to handle all your vehicle's needs. Our service department features BMW-certified technicians who specialize in the intricacies of these precision-engineered vehicles. They understand BMW engineering and use genuine BMW parts to ensure optimal performance and longevity.

Regular maintenance is the key to preserving your BMW's legendary driving dynamics. Our service center offers comprehensive maintenance packages that include oil services, brake inspections, fluid checks, and more. For more complex repairs, our advanced diagnostic equipment allows our technicians to quickly identify issues and address them efficiently. We explain all necessary work in clear, understandable terms so you know exactly what your vehicle needs and why.

We understand that service appointments can be inconvenient, which is why we strive to make the process as smooth as possible. Our online scheduling system allows you to book appointments at your convenience, and we offer early drop-off and late pickup options to accommodate your busy schedule. While you wait, enjoy our comfortable lounge area with complimentary Wi-Fi, refreshments, and television.

Schedule Your Service

Keep your BMW running at peak performance with expert maintenance and repairs.

BMW Car Financing and Leasing Options in Grand Rapids

Finding the right BMW is only part of the car-buying journey – securing the right financing is equally important. At Zeigler BMW, our finance center provides a range of BMW car financing and leasing options in Grand Rapids to make your new or used vehicle purchase accessible and affordable. Our finance professionals work with multiple lenders to secure competitive rates and terms tailored to your financial situation.

We offer traditional auto loans with flexible terms that can be adjusted to fit your monthly budget. For those who prefer lower payments and the option to upgrade more frequently, our lease programs provide an attractive alternative. Leasing a new BMW 5 Series or X3 typically requires a lower down payment and offers lower monthly payments compared to purchasing, making it possible to drive a higher-trim model than you might otherwise afford.

Understanding that each customer's financial situation is unique, we take the time to explain all available options clearly and honestly. Whether you have excellent credit, are a first-time buyer, or are working to rebuild your credit history, we have financing solutions designed to help. Our relationships with various financial institutions allow us to find options that traditional banks might not offer.

Ready to Get Started?

Take the first step towards your new BMW with our financing tools.

Why Choose Zeigler BMW for Your Grand Rapids BMW Needs

When it comes to finding a trusted BMW partner in the Grand Rapids area, Zeigler BMW stands out for numerous reasons. Our longstanding presence in Michigan has allowed us to build relationships with generations of BMW drivers, creating a legacy of trust and satisfaction that continues to grow.

Our comprehensive approach means you can handle all aspects of your automotive needs in one place. From browsing our extensive new and used inventory to securing financing, and from regular maintenance to major repairs, we provide a seamless experience that respects your time and preferences.

We recognize that exceptional customer service is what truly sets a dealership apart. Our team members are selected not just for their automotive knowledge but for their genuine desire to help customers. This customer-first philosophy guides every interaction, ensuring that your questions are answered, your concerns are addressed, and your expectations are exceeded.

Experience the Difference

Join our family of satisfied customers and discover why Zeigler BMW is the right choice.

Contact Us Today

Thank you for considering Zeigler BMW as your Grand Rapids BMW dealership. We look forward to welcoming you to our family of satisfied customers and being your trusted automotive partner for years to come.

Day Open Closed
Monday 9:00AM 8:00PM
Tuesday 9:00AM 8:00PM
Wednesday 9:00AM 8:00PM
Thursday 9:00AM 8:00PM
Friday 9:00AM 6:00PM
Saturday 9:00AM 4:00PM
Sunday Closed